WHAT WE DO

We use stories to drive performance.

Every client we work with is trying to improve their employees’ and business’ performance… obviously.

We have some very powerful views on how to do that.

1. Engage your employees and customers more fully

We have a fundamental principle called Five Level Leadership. Its premise is that all humans operate on five levels – Spirit, Imagination, Intellect, Heart, and Hands. Only when all five of these are active are your employees and customers fully engaged. And it is only when they are fully engaged that your business and employees are working at their best.

2. Get everyone thinking and acting like leaders

HR studies show that in typical organizations only 20% of the employees think of themselves as leaders. If you can increase that percentage, you change your business. Leadership thinking is about constantly working to improve yourself and what you do, about being accountable, and about helping others to be their best – no matter what your job is.

3. Use stories strategically

Great leaders and organizations understand the power of stories and they use them. Stories touch us on all of our levels, so we remember them and they cause us to change our behaviour. That’s why all the world’s religions are built on stories. And it’s why great companies use stories to define who they are and what they stand for, like:

  • The Pirate flag on Apple’s Macintosh developers building (“We’re different”)
  • The FedEx driver who rented a helicopter to deliver a package and fulfill their service promise (“Absolutely, Positively On Time”)
  • Nordstrom giving a customer a refund on tires, which they do not even sell (No questions asked)

That’s why stories matter to every organization.

How do we do this?

Using Conferences, Workshops,
and Story Programs

Some clients simply use us to Keynote or MC a conference – a sales kickoff, a customer event, the launch of a new initiative. We use our incredible library of multimedia stories to challenge, teach, and inspire your audience to do whatever it is you want them to do. We are repeatedly told by clients and audience members that our keynotes are the best they have ever seen. Period.

Our stories show people, companies, and ideas that have changed the world, and our magic comes from how we model their success and apply it to your audience to show them how to drive their performance.

The story library includes:

  • – Spectacular accomplishments like Shackleton’s Endurance, Bannister’s 4 minute mile, and putting a man on the moon.
  • – Innovative companies like Starbucks, Apple, Cirque du Soleil, the Dabbawala of Mumbai, and Uber.
  • – World-changers like Sir Winston Churchill, Aung San Suu Kyi, Rosa Parks, and Pablo Picasso.
  • – And perspective-changing ideas using music, interactivity, comedy improv, and much more.
Many of our clients want us to dig deeper than simply presenting at a conference, so we have a suite of workshops that are customized for every client.

The most popular of these is our Leadership Storytelling Workshop, in which we give your employees tips and a process for turning “data” into “story” and for being better storytellers. These are particularly popular in helping sales forces to stop “data dumping”, and also in helping executive teams launch new visions, missions, or strategies.

We have a variety of other workshops on Leadership, Communication, Teamwork, Innovation and Customer Experience. We also run custom workshops to solve specific business challenges.

Like our conference presentations, our workshops all use our library of incredible stories to make the sessions energizing and unforgettable.

When we ask our clients “What are the stories that define your company or values?” many can’t answer. That’s why we developed our Story Program. It is designed to help companies discover, craft, capture, and share their core stories.

The goal may be to bring a vision, values, or strategy to life in ways people remember. It may be to capture your best customer experiences so that they are more than just “case studies”. It may be to change or improve the way employees see their roles or contribution.

No matter what your goal is, our proven process can help your company bring its stories to life to become powerful strategic tools.