E-STORIES

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206, 2016

How to Own a Market

Apple’s launch of the Apple Watch in 2015 promised to breathe new life into what looked like an outdated product category: wrist watches. But sales of ultra-luxury mechanical watches continue to be strong. And what amazes us is that literally all of the premium brands in this category come from [...]

402, 2016

Netflix: The Art of Evolution

"Netflix in the beginning was a new technology company, but based on the oldest technology possible: the US post office." - Robert Thompson, Syracuse University If Uber is classed as a disruptor for its industry (and it is), then Netflix is a serial disruptor. In its short history, it has created and successfully driven [...]

3011, 2015

Trouble in Paradise

Nobody made a bigger mistake than he who did nothing because he could only do a little - Edmund Burke This is the story of a man and a battle - a big battle. His enemies do not have guns. They have political force and ignorance. Two horrible bedmates. And [...]